Customer service training is the education and upskilling of customer service employees to improve the support they're able to provide and thereby increase customer satisfaction. It is an ongoing, continuous process of growth throughout an agent's time working in customer service.
Well-trained customer service agents are better at building customer relationships using emotional intelligence and a broad communication skill set. Not only does this result in a happy customer base, but it also leads to a loyal customer base. When customer service is good, people remember. They tell their friends, they feel loyal to your brand, and they're more likely to trust you with their money.
To provide good customer service that generates high customer loyalty, you’ll need an outstanding customer service training program that teaches the exceptional service standard you expect.